Official Sponsor of Roland Garros since 1973, BNP Paribas gearing up for the French Open from May 22 to June 6 in the legendary stadium at Porte d’Auteuil.
Each year, BNP Paribas takes advantage of this fifteen day-long event to build on its brand image in the 214 countries where the tournament is broadcast. With more than 3 billion expected viewers, BNP Paribas has chosen Roland Garros as the platform upon which it will reveal its new visual identity in tennis sponsorship. Its redesigned court-side banners will make the brand more visible to spectators, and a host of public relations operations for the Group’s clients, as well as for the greater public, have been organized throughout the tournament.
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