BNP Paribas Germany News & Press
March 23, 2005 -

Mona Lisa Smiles for Options Products

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BNP Paribas Warrants & Certificats respectively, put and call options and structured options is launching two advertising campaigns aimed at bolstering the Bank’s leadership image in these markets and to promote its expertise in this business line.

Click here to see our french advertisement on Certificates
Click here to open our advertisement
(in french, gif, 148 ko)
The first campaign, illustrated by the Mona Lisa poster, presents the innovation and the tailored offering of BNP Paribas structured options with the slogan “Broaden Your Choices”. This visual is now being carried in the press.

The second campaign announces that BNP Paribas Warrants has recently become #1 in France’s put and call market.

With some 800 listed puts and calls, BNP Paribas has a market share of nearly 30%.